About
I’m a Product Designer focused on making complex products easier to understand and use.
I’ve spent 12 years designing products, systems, and tools — currently as a Senior Product Designer at Etsy. I’m especially interested in complex B2B and enterprise environments, where the work is to make dense systems usable without losing their power.
Career perspective
Architecture → Product Design → Complex software
I studied architecture before moving into Product Design. That training is less a story about buildings than a way of working: start with the system, respect the constraints, understand how parts relate, and explore more than one solution before committing.
That perspective has stayed with me through a career spent mostly on complex software — systems, workflows, and tools people use to get work done.
Experience
Etsy
Senior Product Designer
Jul 2022–Present
Seller tools, marketplace systems, promotions, and buyer growth experiments. My work moves between shipping, product strategy, and experimentation at scale — often across changing teams, product contexts, and problem spaces.
Sovos
UX Design Manager, LATAM
Jul 2021–Jun 2022
Complex compliance software, with UX strategy and close product collaboration. The work sat inside dense regulatory products, where the job was to make the system usable without losing its precision.
I led a distributed LATAM design team of five. The leadership was about helping teams move — not a shift away from individual contribution.
Oracle
UX Design Manager, CX Digital Sales
Apr–Jul 2021
Senior UX Designer, Core Design System
Apr 2018–Apr 2021
Complex enterprise software across a large product ecosystem: Redwood Design System, interaction patterns, developer tooling, and accessibility. This is the systems foundation of how I approach dense products.
I helped grow Oracle’s Guadalajara design studio from 8 to 50 designers, interviewed hundreds of designers, and helped standardize the designer interview process.
Looking for more detail?
See my complete professional experience and background.
Outside of work
Usually somewhere between a good meal, a bookstore, and my next trip — preferably with these two nearby.