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Edna Cerrillos

Work

Selected projects across seller tools, product strategy, enterprise systems, and growth.

  1. 01

    Etsy Interested Shopper Offer

    Expanding targeted offers to reach buyers earlier in their shopping journey.

    Seller tools · Product strategy · Product launch

    • 5.1% Seller adoption rate
    • 0.29% Redemption rate
    • 3.36% Conversion rate

  3. 03

    Etsy Sales and Discounts Redesign

    Making an increasingly complex promotions experience easier for sellers to understand and faster to use.

    Seller tools · Systems thinking · Information architecture

    • +0.71% sellers creating promotions
    • >1 sec improvement in p90 load time

  4. 04

    Etsy External Listing Page

    Finding the right balance between product discovery and purchase intent.

    Buyer experience · Experimentation · Product discovery

    • −23% Bounce rate
    • +2.07% Conversion rate
    • ~$17M Annualized sales

  5. 05

    Oracle Redwood Design System

    Designing reusable interaction patterns for complex enterprise products at scale.

    Enterprise · Design systems · Interaction design

  6. 06

    Etsy Promo-code Enhancements

    Bringing Etsy’s promotion tools to a stronger competitive baseline.

    Seller tools · Product strategy · Product iteration